Welcome to Jay Essentielle Beauty, also known as J.S. Beauty—where high-quality, affordable beauty products meet your everyday glam needs! ✨ From day one, we’ve been all about serving up the best beauty finds to our fabulous customers.

Here’s how it all started: Our CEO, Miss Eva, during her globetrotting adventures, found herself constantly on the hunt for authentic personal care products in Nairobi. She says:

"I was always waiting for my next trip just to get my hands on the real deal when it came to makeup and personal care. One day, I thought, ‘I can’t be the only one!’ So, I decided to bring the goods home, and voilà—Jay Ess Beauty was born in February 2019!"

What began as an online shop quickly grew into something bigger and better, and by August 28, 2021, we opened the doors to our very first physical store! 🛍 Now, we’re here to make beauty shopping as fun, easy, and fabulous as you are!