Jay Essentielle Beauty a.k.a. J.S. Beauty is a well-renowned online store that has continually featured a variety of high-quality and affordable products since day one. The store was born as an idea by our CEO during her travels and this is what she has to say 

​ "I always had a hard time getting original and authentic personal care products in Nairobi and  found myself waiting until I had to travel to actually shop. I figured, I must not be the only one struggling to get genuine make-up & personal care products. So why not bring the opportunity home so that other ladies like me can benefit from this opportunity. And just like that,  Jay Ess Beauty was born in February of  2019"

Our brand started off as an online store and over time grew to eventually opening our first physical store on 28th August 2021.